hcd.ai
Human-Centred Design for AI

Redefining
Human Experiences

Human-centred AI in practice – strategy, frameworks, and real-world application for building products, leading teams, and transforming organisations.

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Areas of Practice

05 pillars

AI in Practice

Solo workflows, enterprise rollouts, and the honest gap between promise and delivery.

Agentic AI

How AI agents reason, plan, and coordinate. Orchestration patterns and design decisions.

Product Strategy

Making product decisions with AI in the mix. JTBD, TRIZ, real options, platform economics.

AI Leadership

The executive perspective on AI. How to assess, adopt, govern, and lead with it.

Resources

Playbooks, frameworks, and research from the organisations doing the best work in AI.

Latest Articles

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Hiring, Promoting and Training AI Agents
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About

Built by a
practitioner.

This hcd.ai website is authored and managed by Sasha Merzliakov — a hands-on Digital Product & Strategy Leader with 20+ years across enterprise digital transformation, product design, and AI. Currently finishing an MBA (Technology) at AGSM UNSW, and building AI agent systems that change how practitioners work.

This site uses AI agents in its own content workflow. The ideas, editorial judgement, and strategic direction are human. The toolkit isn't hidden — it's part of the story.

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