hcd.ai

Product Strategy

Strategic thinking, but with AI in the room

Where established product frameworks meet the new capabilities that change how you apply them.

JTBD didn't stop being useful because generative AI showed up. Neither did TRIZ, real options theory, or platform economics. The frameworks still hold, but the answers they point to look different now. These articles sit at that intersection where strategy meets AI-era product decisions. Each piece connects a proven model to something you can actually use.